Since the Eleventh Five-Year Plan, China's plywood industry has developed rapidly and has become the world's largest plywood production and export country, with the output ranking first in the world. The plywood industry has achieved three major changes, namely, the industrial layout has shifted from the natural forest area of the country where the logs are produced to the plantation area, the main body of enterprises has shifted from state-owned enterprises to private enterprises, and the production of raw materials has shifted from logs to comprehensive utilization of fast-growing and high-yield forests. However, with the expansion of production scale, the constraints of resources, environment and factors such as national standards, product structure, raw material sources, and international environment have become increasingly apparent. The plywood industry is facing the pressure of profound transformation, and the plywood enterprises are under great pressure. How to develop in the next step requires profound further discussion and analysis.

There are also many problems in 1. Outstanding performance in the enterprise scale is too small, product structure is single. The reason is: plywood enterprises are new products after the reform and opening up, that is, the factory age is too short, the equipment department is advanced, the quality of raw materials is poor, and they are generally generated by rotary cutting without a card. In addition, they are usually family workshops, and the process of capacity expansion and capital accumulation is very slow. They often go their own way and process for other foreign trade companies. It is very difficult to realize large-scale operation. Once the demand changes, it.

The management level and management means of 2. plywood enterprises can not be in line with international standards, and can not reach the international advanced level.

Most companies have almost no R & D investment, weak brand awareness, insufficient publicity and marketing planning, and many companies do not even have a marketing department. Many enterprises are still in a state of extensive operation, backward management and low efficiency. At the same time, the single product structure, low technical content and added value, and low awareness of famous brand products are also common problems. Most of the plywood produced in China belongs to the middle and low end products in the international market. Although the international market can be occupied by the low price advantage, the enterprise is only maintaining the low level of repeated production, and it is difficult to improve the competitiveness of the product through innovation. The price of the product cannot be improved, the profit space of the enterprise is narrow, and the ability to resist risks is insufficient.

3. lack of good raw materials leads to the lack of good products, which is an important factor for the lack of sufficient competitiveness of plywood in the international high-end market.

The source of raw materials directly affects the quality of plywood. At present, the raw materials of domestic plywood are mostly fast-growing poplar and fast-growing eucalyptus, and the quality is not comparable to that of foreign large-diameter wood. The core board, which has an important impact on the quality and service life of plywood, is unsatisfactory and has always been the bottleneck of the development of domestic plywood.

4. is dependent on international markets and is controlled by others.

At present, the number of anti-dumping and anti-subsidy investigations against Chinese products in the international market has increased. What is the situation facing the export of plywood products in China? Due to over-reliance on the international market, many enterprises closed down after the 2008 financial crisis. In the final analysis, it is because there is no good domestic market, and the concentration of plywood export market is very high, and the feeling and region of export are mainly the United States, the European Union, Japan and ASEAN. In 2007, the above four markets together accounted for 63.8 per cent of China's total exports, of which the United States market alone accounted for almost 30 per cent. After the outbreak of the financial crisis, the United States, Japan and other developed countries feel that the market demand is reduced, and the plywood imported from China is greatly reduced, which has a great impact on Chinese enterprises.

5., with environmental protection and green consumption, the quality requirements of imported forest products of developed national teams are extending to safety, hygiene, environmental protection, health and other aspects, and the technical threshold requirements for products are getting higher and higher.

In the past, traditional physical indicators such as product specifications, apparent defects, and bonding strength that Chinese companies paid attention to have been unable to meet the new quality requirements of the international market. More and more Western countries are beginning to require forest certification for plywood. On May 22, 2008, the United States formally passed the amendment to the Lacey Act on plant protection. In July 2010, President Obama signed the Composite Wood Products Standards Act, which includes plywood and other products, into effect on January 3, 2011. This is proposed on the basis of CARB certification in the United States and is regarded as the most stringent formaldehyde limit regulation in the world. All this poses a great challenge to the export of plywood in China.

The supply of wood required for plywood production in China in 6. is uncertain.

As the most important primary production factor, wood resources are very important to the development of plywood industry. The acquisition of wood resources should first be based on domestic and actively develop foreign markets. The government should introduce preferential policies to support the construction of fast-growing and high-yield forest bases, strive to improve the quality of artificial forests, realize the conversion of domestic timber supply to artificial fast-growing forests as soon as possible, and reduce dependence on imported timber.

The 7. government should support a number of plywood enterprises to become bigger and stronger, through these enterprises to promote the upgrading of the whole industry, strengthen industrial agglomeration.

Studies have proved that the more enterprises belonging to the same industry accumulate in a region, the more specialized resources such as labor, capital, energy and transportation will be used, the production cost of the whole industry will be reduced, the production efficiency will be improved, and the enterprises in the cluster will be more competitive.

8. enterprises should strengthen technological research and innovation, introduce advanced foreign production technology, and improve product quality.

On the one hand, enterprises should increase the development of the existing domestic and foreign markets and increase the existing market share; on the other hand, they should strive to find and develop emerging international markets, optimize the spatial layout of plywood exports, and disperse foreign trade risks.

Finally, we should give full play to the important role of trade associations. The association should build a platform for small and medium-sized enterprises to exchange technical consultation, management consultation, training and market development. In terms of product trade, maintain industry order, regulate trading activities, prevent vicious competition among enterprises, and conduct timely arbitration of market disputes.

According to merchants, the recent plywood market is still deserted, and the overall turnover of plates continues to run at a low level. However, some businesses said that compared with ordinary plywood, the recent sales of flame retardant plywood are much better.